Bottled Water - Thirst for an Eco-Friendly Alternative
January 2nd, 2008We all understand that water is a basic necessity. But is bottled water a necessity? Bottled water is a huge marketing success, but what is it costing us and the planet?
The Cost?
As far as our pocketbook goes, it’s obvious that we pay dollars for what we can run out of the tap for pennies. Various estimates say bottled water costs us anywhere from 240 to over 10,000 times more per gallon than tap water. What we are paying for in the price of bottled water is packaging, marketing, and transport. So why do we spend such an outrageous mark up on this item?
The Rationale?
The primary rationale is because marketing has sent the message that bottled water is the safe and pure choice for our families. The facts, however, do not indicate this to be true. According to a four-year scientific study by the Natural Resources Defense Council (NRDC) , bottled water sold in the United States is not necessarily cleaner or safer than most tap water. A key NRDC finding is that bottled water regulations are inadequate to assure consumers of either purity or safety. As an example, bottled water is required to be tested less frequently than city tap water for bacteria and chemical contaminants and there are no requirements for bottled water to be disinfected or tested for parasites.
The Planet?
Our environment pays the biggest price of all. There are so many ways these seemingly harmless bottles of water are negatively impacting us by hurting the planet. A huge impact relates to atmospheric pollution and climate change because of fuel combustion. Transporting bottled water all over the world utilizes a tremendous amount of fossil fuels. Add to this the fossil fuels that are used in the packaging of water. As indicated by the Earth Policy Institute, the most commonly used plastic for making water bottles is polyethylene terephthalate (PET), which is derived from crude oil. Making bottles to meet Americans’ demand for bottled water requires more than 17 million barrels of oil annually, enough to fuel more than 1 million U.S. cars for a year. And then there is the issue of what we do with all of these bottles we’ve made? According to the Container Recycling Institute, 86 percent of plastic water bottles used in the United States becomes garbage or litter. When they are incinerated with the regular trash, toxic fumes are emitted that are unhealthy, including greenhouse gasses that are harmful to the environment. This certainly doesn’t paint a picture of the healthy lifestyle we often associate with bottled water.
The Alternative?
The alternative is to quench your thirst in an eco-friendly way. Use your tap water and some sort of home water filtration if you like. Reusable water bottles are quite available and affordable. Be selective and purchase safe, non-toxic bottles; you may be surprised to find that you can select from cool colors and designs. See our Lifestyle Page for more information on these resources, and how they can easily become part of your more natural mindset.
Bob